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How To Double Your Profits Peters WayHow To Double Your Profits Peters Wayby Sean D'SouzaPeter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, hed fight a losing battle just to sell them all. At the end of the day, they werent fresh anymore and people didnt want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much. "How much are those muffins, mate?" his customers would ask. "$3 for two," hed say. And theyd buy two instead of one. Simple, huh? Its called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, wed try to sell them PsychoBranding. Some customers bought and some didnt. Then one day we used Peters combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo. Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value -- more information. More ways to increase their profits. McDonalds does it all the time. We experience it all the time. Yet we never do it all the time. Why ever not? |