Reciprocal Linking

Website Marketing
As site managers, our objective is to use links to "vote" so the search engines will show our site for the term being targeted. The question is; which is more important, quality links, or a lot of links

Why Its Best Avoid Reciprocal Linking These Days
Reciprocal linking is a kind of symbiotic relationship between two complementary websites. Each site has a hyperlink pointing to the other. The idea behind this is to elevate the awareness of the search engines to the existence of both websites. In Googles case, a lot of reciprocal linking could boost a sites page rank. Even better, reciprocal linking could raise the position of that website in Googles listings under specific keywords or phrases.

Who and How to target for reciprocal links
Reciprocal linking is one of the most effective ways of driving targeted mass numbers of people to your website, however in order to be successful youve to carefully target and choose the sites you want to link with....